Zola Blood: Supporting ‘Infinite Games’ Debut Album
Over the last few months, we’ve had the massive privilege to work with Hackney-based four piece electronica band, Zola Blood.
Their long-awaited Infinite Games debut album – released on 26th May 2017 – is a follow-up to their stunning Meridian EP, released in late 2014. The band’s idiosyncratic blend of dream-pop, ambient techno and electronic pop has won them thousands of fans around the world, and they’ve played a string of sell-out live performances in and around London.
After seeing Zola Blood live a few times, and impressed by both their performances and studio tracks, we approached the band to discuss some collaborations in the lead-up to their album’s release. We were hugely pleased to create two pieces for the band and work with the album’s beautiful artwork, created by Finnish photographer, Christoffer Relander.
For our initial video trailer, we discussed a range of ideas with the band, with the interplay of urban versus rural being a strong subtext to the overall album, together with their love of double exposure photography. The trailer’s scenes – seen through the ‘window’ of Christoffer’s artwork – were all shot by Fraktiv’s Oli da Costa, who used both footage from Fraktiv’s in-house library from shoots around the globe and bespoke clips composed to compliment the desired look and feel. Through careful editing, post production, layering and subtle visual effects tied in to the soundtrack created for us by the band, especially for the trailer, we created an ethereal collage which eventually revealed the album’s cover.
Our follow-up to the first trailer took three selected stills from the trailer, positioning and animating them within a 360° virtual gallery environment, again with a soundtrack created for us by the band.
The videos have had tens of thousands of views on their Facebook channel and the band have received extensive radio play on BBC radio, numerous glowing press reviews, as well as a ‘10 Albums You Must Hear This Month‘ recommendation by Apple Music.